There is a fast-growing interest in how conflict can more effectively be dealt with, given that 17 times more conflicts are ended by negotiated settlement rather than by military victory. Dealing with conflict has also become a stronger focus in personal lives with conflict resolution courses and self-help books reaching peak popularity.

 

The World Peace Festival, a key outcome of the World Peace Partnership (WPP), aims to capture this changing mood and concern by being the first global festival dedicated entirely to peace.

 

The World Peace Partnership has developed a broad and detailed programme for peace, centred on the principles laid out in the ‘Tools for Peace’ booklet. This intervention builds on but reflects a very different approach from the 1980s, when the peace movement captured the headlines through campaigns of public resistance to the build-up of nuclear weapons and the stationing of the US cruise missiles on European soil. However, since the fall of the Berlin Wall, peace activists have failed to hold public attention.

 

This brief will lay out the structures of the World Peace Partnership (WPP) and World Peace Festival. It will detail the potential platform created for corporate sponsorship, where companies will not only be able to showcase their Corporate Social Responsibility and sustainability programmes, but also to demonstrate their integrity and relevance. It will also outline the way in which social media strategies and publicity will be employed to ensure that the Festival will be a global event that will not be missed.

 

Please click here to read the full Tomorrow's Company Briefing on The World Peace Festival, Berlin 2011.