Showing results by theme : Tomorrow's Green Economy

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Marketing Matters - Is frugal the new cool?
posted by Tony Manwaring  on December 15, 2008

What role will marketing play in Tomorrow's Green Economy?  John Grant reinforces his argument for the increasing importance in authenticity in what is produced and how it is sold and goes onto argues that the creativity and 'knack for catching human desire' of marketing must play a vital role 'to help people reimagine the the world ... and clients to re-imagine their markets'.   For me, this really matters because sustainable forms of creating value may well now be fast becoming the new mainstream: what is lacking is the narrative, the stories and the language, which catches up with this new reality, and helps us all to come to terms with this profound role reversal and what this means for the future.  A narrative which 'marketing' can and must help us create ...

 


Mahalo - Welcome, Tomorrow's Green Economy!
posted by Tony Manwaring  on December 5, 2008

This week I was lucky enough to hear Bill Becker and Pavan Sukhdev speak at our event at the East India Club.  They argued that that creating tomorrow's green economy is not something that can be put off until after the recession, but is the way to get out of the recession.  And that we cannot rely on the thinking that created the problems we currently face to solve them.


Lessons to learn for our Ecological Credit Crunch
posted by Fraser Durham  on December 4, 2008

As the grip of the global credit crunch tightens, we should step back and learn from our mistakes in the financial markets to develop a better understanding of how to approach the gathering ecological “crunch”.


Keynes, Marx and Smith – the rebirth of policy as if economics and the real economy matter
posted by Tony Manwaring  on November 25, 2008

“I should have saved my pennies like when I was just a kid, my piggy bank lasted longer than the bankers ever did” – a line taken from the Credit Crunch Anthem, one of a number You Tube offerings ranging from the brilliant to the naff, to be sung to the tune of ‘Candle in the Wind’. 

 

It’s my birthday weekend, and one of my nicest birthday presents is that the thing I studied at University – economics - suddenly matters again.


Learning Lessons
posted by Mark Goyder  on November 14, 2008

What a day. A learning sandwich.

 

Morning and evening spent in different discussions on what we can learn from the financial crisis. Lunchtime listening to CS Kiang of Peking University and Rajeev Dubay of Mahindra about the global sustainability crisis.

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