What a coincidence! Some days ago I blogged about how bad eco-restaurants are in general with their greenwash, and how little science is behind their marketing, However, I was just invited to the opening of the first Otarian restaurant in the UK (Soho, London), and these guys are great!

 

They have calculated the carbon footprint of each of their meals and have managed to reduce the footprint compared to similar meals, mainly by eliminating the meat which is where most of the impact is. Their marketing focuses on the difference in CO2 and they call it ‘Carbon Credit’, which the customer accumulates in a sort of loyalty card.

 

A great approach which is based on JUST THE FACTS!