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We need a responsive corporate reporting system
We need a responsive corporate reporting system
posted by Charles Tilley  on May 19, 2011

Issue(s): Tomorrow's Corporate Reporting: A critical system at risk

Summary
We need a responsive corporate reporting system
The current corporate reporting framework was largely established during the Industrial Revolution and in particular as a result of the need for capital to finance the spectacular growth in the railways. Subsequent changes to the reporting framework have been largely appended rather than integrated into a system that is now increasingly stressed and reliant on information provided outside of the mainstream report.
Since the golden age of steam, the environment within which the corporate reporting system operates has changed beyond all recognition with the pace of change now increasing at a phenomenal rate. Globalisation, unprecedented population growth and giant leaps forward in technology present a whole new series of challenges to a fragmented reporting system that some would say is already failing to serve one of its primary purposes – the efficient allocation of capital.
In my view the target for the efficient allocation of capital is long-term value creation and this requires well-managed organisations. The corporate reporting system provides a window on the internal decision-making capabilities of an organisation. If an entity’s external reports fail to engage or communicate meaningfully then I would suggest that this is a reflection of poor internal management information and most likely consequent sub-optimal decision-making. In short, poor external reporting is an indicator of an organisation that is not well-run, whereas effective reporting has to be founded on a robust management information system that, in turn, is more likely to lead to better decision-making. Directing scarce resources towards those organisations that are well-managed and therefore likely to optimise their use requires an effective corporate reporting system.
The link between the efficient allocation of scarce resources and the corporate system is an important reason why society in general should be concerned that the system is effective and the linkage to well-managed organisations is one of the reasons why CIMA has been particularly interested in this topic over a number of years. Our efforts in support of the key principles of narrative reporting including the operating and financial review, our involvement in the Report Leadership initiative and our participation in the Tomorrow’s Corporate Reporting project represents a continued and significant body of work in this crucial area.
There is a vital need for companies, investors, standard setters and other stakeholders to understand and address the challenges the corporate reporting system faces. We need to create a reporting framework that is responsive to the changing business environment and which adequately accounts for long term value creation. If not, the system may be left behind as the commercial world takes it next evolutionary turn.

Thoughts on Thursday's launch event at HSBC
Another excellent event by TC. It was interesting to hear many of the speakers remark how complex things now are. It is many of us in that 41st floor room that have contributed to the complexity. We can, therefore, may things less complex. For instance, when I started my working career 30 odd years ago for the bank now inhabiting one of the adjacent towers to that occupied by HSBC I was told a few things. One, being shown a £1 note, "This is a pound of capital. We will never lend more than eight times that." Two, being shown the other side of the £1 note, "This is a pound of customers deposits. We will never lend more than 85% of that." Three, banks do three things: one, if someone is short of funds, we will see them through that difficult period; two, if someone has excess funds, we will look after them for the customer; three, if a customer needs to pay someone else for something, we will facilitate that payment" How, through improved reporting, i.e. not 380 page, can we reflect that, fundamentally those precepts should still underpin our financial services industry. On a broader footing, following attending TC's fabulous Annual Lecture with John Picard from Interface Flooring, I keep going back to the fundamental of Paul Hawken's thinking that we humanity and the corporate entities we have created must move from our linear consumptive approach of 'take, make, waste' to a restorative, ecologically sound economic cycle. While Puma's move is admirable, it is but a pin prick. So the improved reporting is a step in the right direction but we are working with the icing on the cake. It is the substance of the cake that needs more attention and this means a very great change in leadership practice. I hope everyone in that room will now try and engage and influence the organisations with which they deal to challenge to report more openly and honestly and accurately about their true costs of activity. This is the most significant challenge any of us in a leadership or managerial role has today and for the sake of tomorrow!
Posted By : David Physick
Posted on : May 22, 2011

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