Womenomics literally means "Women's Economic Contribution to Business and Society”. Statistically, women represent most of the talent pool globally, based on a number of female graduates passing out each year. Isn't it time that organisations took women’s contribution to the next level? For any Tomorrow's Company to be successful, Wittenberg-Cox and Alison Maitland, authors of "Why Women Mean Business" argue that women's economic contribution is far more substantial and women shouldn't be referred to as "diverse", as university statistics show women outperform men academically and there are more women entering workforce than men.
Women often work twice as hard as men just to prove their worth, women also show more commitment than men, they are caring, able to balance work and family life and excel in both. Given an opportunity, women can affect a more socially responsible society as in most cases they take family values with them to work making them less susceptible to unethical conduct.
More importantly women should be given an opportunity to behave like women. Often, women who take up positions that are usually occupied by men tend to behave manly. In reality, what businesses and society want is for women to remain feminine while taking on more senior roles in the organisations. Women are empareceive greater support form consumers/clients. Consumer purchasing patterns are changing, consumers now tend thetic in their nature; when given the opportunity to lead, they often to look at the companies that represent their values, women led organisations might have an advantage in certain circumstances.
Sustainability is not only restricted to green issues, it also extends to your talent pool-and women should be seen and treated as tomorrow's leaders. The companies that are lacking behind in developing women will soon lose their competitive edge. We do acknowledge that many women haven't reached the desired level of leadership because they have been denied opportunities to develop and have been made to feel inferior to men. It is high time that women are supported and mentored to occupy top leadership roles. Women like Alison, Avivah and companies like Tomorrow's Company are trying their best to push for women issues but without everyone's involvement they will not get very far. I challenge all organisations to re-evaluate their Women Development Programs for their own benefit and for the benefit of the society.