Summary

A Force for Good company is not one that sticks its head in the sand, or claims to be an island. It does not say it "cares deeply and passionately” about an issue, but does nothing to change its behaviour.

 

A Force for Good company recognises that in order to survive and prosper, the environment in which it operates must also survive and prosper. A Force for Good company becomes both more profitable and more resilient by maintaining the relationships that determine the health of its business ‘environment’, and its natural environment.

 

What that looks like is different for different businesses. The material below gives some examples.

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posted by David  on July 18, 2011
In 1944, FD Roosevelt proposed a new Bill of Rights.  Due to his untimely death it was never progressed.  Perhaps it is time to pick up his ideas once again. 
     

posted by Jeff  on April 23, 2011
Few writers have devoted more time to the everalsting conflict between Good and Evil, War and Peace, Love and Violence than Leo Tolstoy and it was in helping a friend compile a book on Malcolm Muggeridge that I first discovered the story of the Green Stick.  What I  also learned of Muggeridge was his endeavours in the 1930s to report on Stalin's man made Famine which he described as  "“one of the most monstrous crimes in history, so terrible that people in the future will scarcely believe it ever happened.”.  It was an experience that haunted him for the rest of his life. One of my favourite extracts from the 1970s TV series Kung Fu, is the scene where two youths report to their master having been robbed. The lesson learned is that "We affirm the good in man through trust and deal with evil through strength". That we should not seek reward in striving for an ideal. but that trust can lead to love.  Our own experience was to discover the story which was to become know as 'Death...
     

posted by Admin  on January 25, 2011
Anant Nadkarni, VP Group Corporate Sustainability, describes the Tata journey as well as outlining Tata's work in assessing impact through the Tata index.
     

posted by Admin  on November 26, 2010
For Unilever the business case for integrating sustainability into our brands is clear and persuasive.
     

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