Summary

Many of those most interested in forceforgood.com and the arguments of the global inquiry will be advocates for Corporate Social Responsibility. Our focus on Tomorrow’s Company is very much on understanding the future conditions of business success, how these are changing, and how does the relationship between business and society need to change as a result.

 

We therefore have a lot to say about ‘CSR’, but we start by focussing on business success, and would argue that the new model of business as a force for good needs to recognise the integral link between business success and sustainability, which gives us a different perspective from many who argue for CSR.

 

forceforgood.com is not primarily a site about CSR therefore – but it has plenty to say about it.  We discuss the distinction between conviction and compliance CSR; we consider further new definitions of CSR, and the  different language that gets used; and we consider the emergence of CSR 2.0 and whether CSR can survive the recession.

 

We look forward to contributing to the debate on CSR as content on forceforgood.com develops.

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posted by clare  on September 12, 2008
The power to influence individuals' decisions is the power to change the world. Media has that power - it reaches more than 75% of the global population and the existence of an advertising industry demonstrates it can influence the decisions that we make. No government, no company, no supranational body has both reach and the ability to change our decisions. How can media help the world "accelerate out of trouble"?
     

Issue(s): Climate Change , How to be a Force for Good company , Corporate Social Responsibility , Sustainability

Tag(s): , ClimateChange , ConsumerBehaviour , CorporateResponsibility , MediaPower
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posted by Sophie  on September 1, 2008
It has become imperative for business to demonstrate greater social participation and create value in the communities where they operate. But the growing availability of corporate capital for social development has not necessarily resulted in funds finding an effective home. Money often flows to the best-known development programmes or is directed through governments or aid agencies with their own development agendas. This leaves under-developed and under-resourced initiatives, working on the ground to effect change, without access to capital markets. And while corporate philanthropy plays a vital role in the development of communities, is not enough to lift people out of poverty and address South Africa’s historic imbalances. The SA Social Investment Exchange (SASIX) is an innovative platform providing a range of high-impact social investment opportunities from grants to financial investments in responsible initiatives that offer market-related financial returns. This, together...
     

Issue(s): Embedding Values , Creating Frameworks , Tomorrow's Global Leaders , How to be a Force for Good company , Corporate Social Responsibility , Sustainability

Region(s): Africa

Tag(s): Change , CorporatePhilanthropy , CorporateSocialInvestment , Development , SocialInvestmentForum , SociallyResponsibleInvestment
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posted by Philip  on August 22, 2008
Philip Sadler CBE - the Senior Fellow of Tomorrow's Company - reviews the books that can provide detailed answers the central questions posed by www.forceforgood.com.  In this article he reviews Sumantra Goshal on Management: A force for good, a collection of works which helps to answer why companies need to become forces for good. Formerly philip was Chief Executive of Ashridge Business School for twenty years. He was also Senior Research Fellow for the recent inquiry - Tomorrow’s Global Company.
     

Issue(s): Why we need Force for Good companies , How to be a Force for Good company , Tomorrow's Global Talent , Corporate Social Responsibility

Tag(s): BookReview , EthicalEmployees , Talent
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posted by Admin  on January 22, 2008
The debate surrounding CSR has intensified over the last few years and now in some quarters there is a backlash against CSR. This debate article looks at where we are today and what Tomorrow's Company believes companies need to focus on for the future. For more information visit www.tomorrowscompany.com
     

Issue(s): Redefining Success , Corporate Social Responsibility

Tag(s): CSR , Tomorrow'sCompany , UNPRI , YoungPresidents

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