Summary
Move your cursor over the forceforgood logo at the top of the home page and you will see that it says 'forceforgood = business success + sustainability'.  So we think sustainability is a key organising concept and a pivotal component in determining what this site is all about and what we are trying to achieve.

 

Throughout forceforgood.com you will find content that touches on or focuses on sustainability: from the recognition of the rights of Nature in Ecuador's constitution, to discussions on how to monetize externalities and calculate the economics of Biodiversity, from the threat to various species and the Artic Ice to the opportunity of creating value through new products and services that meet needs, secure business success and contribute to sustainability outcomes.

                      

You will also see some challenge to the way sustainability is used - too often perhaps implying the need to return to an agrarian past and implied utopia, all too readily used in a way which fails to acknowledge the importance of the innovation that we would argue represents such a powerful dynamic, and therefore needs to be channeled and harnessed, but cannot be wished away or repressed.

 

Fundamentally, however, we need to come to terms with the need for 9 billion people to be able to live together on a basis of equity, inclusion and fulfillment on our one shared planet - and however you define it, to live sustainably.

 

Tony Manwaring, Chief Executive, Tomorrow’s Company

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posted by Admin  on March 8, 2010
This is an executive summary report on the “Coal Plants in Transition: An Economic Case Study” prepared by Natural Capitalism Solutions in Colorado. The report makes a strong business case for energy providers to consider transitioning away from coal to a combination of renewable and energy efficiency technologies.  The transition becomes cost effective and quite profitable when combined with revenue streams that result from selling pollution credits (NOx, SO2), carbon credits, water rights, and also fuel savings.       The study specifically considers the Navajo Generating Station as an example. But the report is designed to provide information to utility managers all over the country who are faced with serious economic decisions regarding the future of their coal plants as we enter a carbon and water constrained world.
     

posted by Admin  on February 25, 2010
This is the contents page for the Tomorrow's Company Briefing Documents. You can use the links below to reach the various Documents stored on forceforgood.com. The Tomorrow's Company Briefing Documents are intended to provide the reader with a comprehensive introduction to a particular topic. Please get in touch if you have any ideas for further briefings at admin@forceforgood.com.
     

posted by Admin  on December 8, 2009
Press Release.- Washington, DC – December  4, 2009 – Ethical Markets Media (USA and Brazil) and The Climate Prosperity Alliance today launched their Global Climate Prosperity Scoreboard® which tracks private investment in companies growing the green economy globally.  This new, never before reported number, showing $1,248,740,645,993.00 (over $1.248 trillion) in total investment since 2007, indicates how investors and entrepreneurs are leading governments in promoting sustainable growth.  The scoreboard totals investments in solar, wind, geothermal, ocean/hydro, energy efficiency and storage, and agriculture.  We purposefully omitted nuclear, "clean coal," carbon capture and sequestration, and biofuels.  We indicate which investments have been publically announced and committed by major companies for 2010 and beyond.
     

posted by Cyndi  on November 12, 2009
Signs of a new era in economics emerge, bringing hope for real and systemic change. 
     

posted by Admin  on October 20, 2009
Marking the 20th Anniversary of SRI in the Rockies offers more than an opportunity to review the hard-won progress of investors to prove that socially responsible investing is viable and now clearly out-performs traditional mainstream investing.  Since the credit crises of 2008-2009, we can now assert with confidence that investing for long-term sustainability and taking ESG factors as material to asset valuation could have actually helped avert these crises.   We investors are now winning the paradigm battle and cite the evidence to show that the Efficient Market Hypothesis (EMH) is bunk and by the same token show that the Modern Portfolio Theory (MPT), the Capital Asset Pricing Model (CAPM) and, yes, even the sacred tenets of the "rational investor" and the Black-Scholes Merton Options Pricing Model all are part of history.
     

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