For our second 'Tomorrow's Adaptive Organisation' roundtable, Ian Powell, senior partner and chairman of PwC UK, shared his vision of leadership and culture with us. Ian Powell told his story of being a leader in a professional services firm – how he is a ‘lifer’ at PwC, and gradually moved up through the organisation until he became chairman of the UK firm in 2008. Through his different experiences in varying roles, he developed his leadership approach based on authenticity and integrity. The first part of the report develops his vision and culture of PwC, aiming to be iconic – ‘the number one in professional services, always front of mind’. The second part focuses on the alignment between behaviours and values.