A Force for Good company is not one that sticks its head in the sand, or claims to be an island. It does not say it "cares deeply and passionately” about an issue, but does nothing to change its behaviour.

A Force for Good company recognises that in order to survive and prosper, the environment in which it operates must also survive and prosper. A Force for Good company becomes both more profitable and more resilient by maintaining the relationships that determine the health of its business ‘environment’, and its natural environment.

What that looks like is different for different businesses. The material below gives some examples.