Summary
Move your cursor over the forceforgood logo at the top of the home page and you will see that it says 'forceforgood = business success + sustainability'.  So we think sustainability is a key organising concept and a pivotal component in determining what this site is all about and what we are trying to achieve.

 

Throughout forceforgood.com you will find content that touches on or focuses on sustainability: from the recognition of the rights of Nature in Ecuador's constitution, to discussions on how to monetize externalities and calculate the economics of Biodiversity, from the threat to various species and the Artic Ice to the opportunity of creating value through new products and services that meet needs, secure business success and contribute to sustainability outcomes.

                      

You will also see some challenge to the way sustainability is used - too often perhaps implying the need to return to an agrarian past and implied utopia, all too readily used in a way which fails to acknowledge the importance of the innovation that we would argue represents such a powerful dynamic, and therefore needs to be channeled and harnessed, but cannot be wished away or repressed.

 

Fundamentally, however, we need to come to terms with the need for 9 billion people to be able to live together on a basis of equity, inclusion and fulfillment on our one shared planet - and however you define it, to live sustainably.

 

Tony Manwaring, Chief Executive, Tomorrow’s Company

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posted by Admin  on January 30, 2009

The Global Fellowship Program was launched for young people to gain an understanding of what it will take to compete in, and contribute to the new global economy. We interviewed four young students who visited Brazil, India and China as a part of this programme, wherein they went to a local school, lived with local host parents and worked with a multinational organisation. As a Global Fellow, Simon visited Shanghai for six weeks. A student at Cambridge now, Simon, though stricken with the obvious difference between the rich and the poor, illustrates how they are all underpinned by one value system.  Having worked with Virgin Atlantic, he talks about the world becoming a smaller place, where globalisation is here to stay, and Britain need to rise up and see it as an opportunity, and not a threat.  
     

posted by Admin  on January 30, 2009

The Global Fellowship Program was launched for young people to gain an understanding of what it will take to compete in, and contribute to the new global economy. We interviewed four young students who visited Brazil, India and China as a part of this programme, wherein they went to a local school, lived with local host parents and worked with a multinational organisation. Salim visited Brazil as a Global Fellow. While living, studying and working there he realised how one must be a global citizen of the world. Having worked with Cadbury’s in Brazil, he reemphasised the importance of competing with a global world, and how one must possess the social skills to live in this globalised world.
     

posted by Admin  on January 30, 2009

The Global Fellowship Program was launched for young people to gain an understanding of what it will take to compete in, and contribute to the new global economy. We interviewed four young students who visited Brazil, India and China as a part of this programme, wherein they went to a local school, lived with local host parents and worked with a multinational organisation.  A current student of Kings College London, Nadia visited India as a Global Fellow. What struck her the most was the dedication of the Indian students toward education and the support from their parents and families for the same. She feels that British students are not only competing among each other, but with students all over the world. During her placement with Ernst and Young, she realised it is important for graduates to be prepared for the globalised world of work.
     

posted by Admin  on January 30, 2009

The Global Fellowship Program was launched for young people to gain an understanding of what it will take to compete in, and contribute to the new global economy. We interviewed four young students who visited Brazil, India and China as a part of this programme, wherein they went to a local school, lived with local host parents and worked with a multinational organisation. As a Global Fellow, Louise visited Brazil for six weeks, where she worked with KPMG. She talks about the high ambition and commitment levels of the Brazilian students she studied with, and on the business side of the experience she reveals how the young generation now understands businesses of today are becoming more and more sustainability/csr focussed, and carry out pioneering work involving the local communities.
     

posted by Admin  on January 30, 2009

Entrepreneurs in Action is a dynamic organization working with the public and private sector to develop the entrepreneurial and financial skills of the next generation.  EiA offer programmes and activities which unlock the untapped talents of young people, and work in partnership with successful companies to give students a real taste of enterprise through hands-on business challenges and learning programmes. Lara is from Coloma School in Croydon, and through EiA worked with the Windsor Leadership Project, where their task was to film an advertisement to try and get more young people involved with the project. While doing so, she discovered that in a team what works the best is working toward everyone’s strengths, and not away from it. That talent is all about having a skill that one needs to develop and polish.
     
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