Force for Good has identified the need for more effective global frameworks of law and regulation  to drive the market in sustainable directions. It argues that global companies must work proactively and cooperatively with NGOs, other companies and international organisations to ensure those frameworks.

Writing as an ecological economist I applaud this idea. The market can only operate effectively if it remains within ecological capacity limits and if the distributive consequences of limiting the call on the earth's resources are handled equitably. That requires watertight policy mechanisms with an eye for fairness. After that the market can be allowed to do its job.