Diana Verde nieto
Diana Verde nieto
Role : CEO
Organization : Clownfish Marketing

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Building an empire on sustainable communications
posted by Diana Verde nieto  on November 24, 2008

Winners will emerge from the global recession.   I’m placing my money on those businesses that master the art of sustainable communications.  You may ask, “what exactly are sustainable communications?”  This type of communication is about dematerialisation: increasing the emotional value of brands while reducing the environmental impact of their communications.


Going green is a journey... not an event
posted by Diana Verde nieto  on July 18, 2008

Awareness of global environmental change and social issues has crossed the tipping point in many places across the planet. Events in 2007 such as the successful signing of a global treaty to reduce global green house gas emissions in Bali, Australia joining Kyoto and Al Gore and the UN’s International Panel on Climate Change winning the Nobel Peace Prize means the issues have never been far from the front pages or politicians agendas.

Issue(s): Climate Change

Tag(s): GreenWash , Kyoto , Web3.0


Sustainability communications: walking the talk
posted by Diana Verde nieto  on September 29, 2008

We have seen more and more companies develop some form of statement on their environmental and social values, signalling a widespread acknowledgement by the business community of the need to consider sustainability throughout business processes. And as sustainability, now recognised as an important differentiator among mainstream brands, is increasingly being incorporated into marketing plans, there comes increasing competition for one brand’s messages to be heard above all others.


Water Sustainability – What can the past teach us for the future?
posted by Diana Verde nieto  on August 21, 2008

Sustaining water resources has been an important factor in the development and survival of civilisations. The ability to use water in sufficient quantities, finding and harnessing it and competently draining excess has enabled humans to sustain life, prosper and has even helped to protect from natural disasters and human threats...

 

We are living in an era where access to clean water is becoming less widely available and where we have to recognise that we need to make significant changes to ensure the development and survival of our society. So what does this mean for our generation? Can we learn from history and follow in the footsteps of many generations to balance our usage and preserve our sources for future generations?

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