forceforgood Resources

John Drummond

Role : CEO

Organization : Corporate Culture

Public url : http://www.forceforgood.com/pub/JohnDrummond

Blogs ( 4 )

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A brief introduction to corporate social marketing

posted by John Drummond on March 22, 2010

Business is increasingly seeking to encourage customers to act on social issues – recycle more, eat well, save energy, drink responsibly, use bags for life. It’s a discipline called corporate social marketing.

Issue(s): Embedding Values , Corporate Social Responsibility , Sustainability , Social Business

Tag(s): consumers , corporate social marketing , sustainability

Secrets of sustainable business

posted by John Drummond on April 30, 2010

It’s time to reinvent CSR. In fact, it’s time to reinvent business strategy. In the last two years, companies have been transforming. Now, recession is being replaced by reinvention. The shapes have been unclear. But today the fog is lifting and a new shape is beginning to emerge.

The new shape has a name. It is sustainable business. A sustainable business acts to achieve short, medium and long term success. Sustainable means successful today and tomorrow.

Issue(s): Embedding Values , Corporate Social Responsibility , Sustainability

Region(s): North America , West Europe

Tag(s): long term success , successful business models , sustainable business

What are the beliefs that drive a forceforgood company

posted by John Drummond on July 8, 2008

For some time I have been convinced that the stated values of a company are not as powerful as the beliefs that drive the decisions of its leaders. The problem is that values are usually stated (usually not actionable and usually the same as most other companies) while beliefs, which do lead to action, are usually not stated.

Issue(s): Tomorrow's Global Leaders , Why we need Force for Good companies

Tag(s): Beliefs , CorporateCulture , Leadership

Why your Big Society is not big enough

posted by John Drummond on July 30, 2010

David Cameron has plans for a Big Society. “We want to give citizens, communities and local government the power and information they need to come together, solve the problems they face and build the Britain they want.“
(May 18, 2010)

It’s less than two months into this new government and it is already becoming increasingly clear that their plans for a big society are not big enough. Let me explain why.

Issue(s): Embedding Values , Creating Frameworks , Corporate Social Responsibility , Sustainability

Tag(s): Big Society , Community , Government

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