If there is one image that sums up a sustainable future it is the wind turbine. But then, I admit it; I am a sucker for wind farms. It is partly the way they look - they are spectacular, especially in multiples (see the photo below of the Lynn and Inner Dowsing wind farm, off the Lincolnshire coast for evidence) – but more importantly for me they present a vision of how we might live in the future.

Today we hosted an event jointly with our members and partners, Bostock and Pollitt, on the subject of Communicating Sustainability at the rather hip venue, One Aldwych, London.

Tony opened with two videos, both part of very effective but conflicting communication campaigns: one by Dove called ‘onslaught’ and one by Greenpeace which parodied the Dove film for its own purposes.

We are launching forceforgood.com today. Only a little bit scary! It's been some time in the making and we are finally here. Since we came up with the idea with Heidrick & Struggles following the launch of Tomorrow’s Global Company: challenges and choices, the site has evolved, grown in ambition and become something that we are truly proud of...