The company built its own treatment plants after discovering that a shared unit was only partially treating effluents.

This article contains the profiles and photos of the first group of the founding 'Force For Good' Pioneers. We will be announcing more in due course.

We wanted to find the people who had created a positive impact for society or the planet in the normal course of their business. We wanted them to tell their stories. These are the force for good pioneers.

John Drummond discusses what beliefs he thinks would drive a force for good company, arguing that that the beliefs of executives are often more important than the stated purpose of the companies that they work for.John Drummond is the Chief Executive of Corporate Culture, a communications and social marketing company that has been a finalist for small company of the year in the Business in the Community Awards for Excellence 2008 for the past two years.  He began life as a journalist before working for IBM in sales and marketing for seven years. He was formerly Group Communications Director of United Utilities.

Building on his previous article 'Stewardship Lessons from News Corp' Tomorrow's Company Founder Director Mark Goyder assesses the lessons that can be learned from the appearance of Rupert and James Murdoch in front of a Parliamentary Select Committee.