Nestle’s 2008 report “Creating Shared Value” describes how, for a business to be successful in the long term, it has to create value not only for its shareholders but also for society. It is a fundamental part of Nestle’s business strategy, measured through behaviours and the GLOBE management information system.

How to spot, prevent and avoid greenwash for consumers, companies and agencies.

John Drummond discusses what beliefs he thinks would drive a force for good company, arguing that that the beliefs of executives are often more important than the stated purpose of the companies that they work for.John Drummond is the Chief Executive of Corporate Culture, a communications and social marketing company that has been a finalist for small company of the year in the Business in the Community Awards for Excellence 2008 for the past two years.  He began life as a journalist before working for IBM in sales and marketing for seven years. He was formerly Group Communications Director of United Utilities.

 Social Business and Social enterprise examples from around the world - Divine Chocolate.Bringing together cocoa farmers in Ghana to consumers in Europe and North America in an effort to promote healthy, sustainable, fair and value based enterprise, Divine is definitely a force for good.

Offsetting and corporate claims to be carbon neutral have been a distraction. The genuine leadership of companies as a force for good will entail working towards decarbonising business models and the framing of objectives in terms of zero carbon and carbon positive.