Nestle’s 2008 report “Creating Shared Value” describes how, for a business to be successful in the long term, it has to create value not only for its shareholders but also for society. It is a fundamental part of Nestle’s business strategy, measured through behaviours and the GLOBE management information system.

The company built its own treatment plants after discovering that a shared unit was only partially treating effluents.

While companies and consumers are becoming more aware of their social responsibilities, South Africa still faces huge, un-met challenges. And although philanthropy plays a vital role in the development of communities, is not enough to bring an end to poverty. GreaterGood South Africa, through its SA Social Investment Exchange (SASIX), is pioneering new ways of giving people and communities access to the capital they need to lift themselves out of poverty.

The business model of the future rests on an alliance between economics and humanism. Social entrepreneurs and visionary business leaders are showing us how to do good

Nature and Ethics by F. David Peat.Paper given  to Centromarca; Italy association of leading brand names."When, in the late 17th Century, bankers, merchants and shippers met in Edward Lloyd's Coffee House they carried out their transactions based on the principle of "my word is my bond". Indeed in English law a verbal agreement, sealed by a handshake, was legally binding, the written contract being only a memorandum of what had been agreed upon by both parties. This was the world analyzed by Adam Smith and David Ricardo in their theory of the market place. It was a market, as Ernesto Illy has often pointed out, based on three invisible pillars of Trust, Honesty and Respect, ethical principles that were taken for granted in that period".