Ashoka is the global association of leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems.

We wanted to find the people who had created a positive impact for society or the planet in the normal course of their business. We wanted them to tell their stories. These are the force for good pioneers.

By Alice Walker, about the civil rights movement, the historic presidential win of Barack Obama and his furture presidency. November the 5th, 2008.

The business model of the future rests on an alliance between economics and humanism. Social entrepreneurs and visionary business leaders are showing us how to do good

Marking the 20th Anniversary of SRI in the Rockies offers more than an opportunity to review the hard-won progress of investors to prove that socially responsible investing is viable and now clearly out-performs traditional mainstream investing.  Since the credit crises of 2008-2009, we can now assert with confidence that investing for long-term sustainability and taking ESG factors as material to asset valuation could have actually helped avert these crises.   We investors are now winning the paradigm battle and cite the evidence to show that the Efficient Market Hypothesis (EMH) is bunk and by the same token show that the Modern Portfolio Theory (MPT), the Capital Asset Pricing Model (CAPM) and, yes, even the sacred tenets of the "rational investor" and the Black-Scholes Merton Options Pricing Model all are part of history.