The debate surrounding CSR has intensified over the last few years and now in some quarters there is a backlash against CSR. This debate article looks at where we are today and what Tomorrow's Company believes companies need to focus on for the future. For more information visit www.tomorrowscompany.com

Nestle’s 2008 report “Creating Shared Value” describes how, for a business to be successful in the long term, it has to create value not only for its shareholders but also for society. It is a fundamental part of Nestle’s business strategy, measured through behaviours and the GLOBE management information system.

Demographically and economically, our era is unique in human history. Depending on how we manage the next few decades, we could usher in environmental sustainability--or collapse.

At a time when much of the world is facing freshwater stress and scarcity, the Coca-Cola Company's is aiming to become water neutral - to replace every drop of water used in its manufacturing processes.

In February 2007 Vodafone launched a new service that will provide secure, low-cost financial services using mobile networks in emerging markets.