People around the world are embracing Green Capitalism because it is now possible to create a higher standard of living for every person and community throughout the world, by shifting from resource-wasting industrial development to resource saving industrialism. In the 21st Century, people, places, and organizations will literally “get richer by becoming greener,” earning more money by using fewer resources and reusing more.

Few writers have devoted more time to the everalsting conflict between Good and Evil, War and Peace, Love and Violence than Leo Tolstoy and it was in helping a friend compile a book on Malcolm Muggeridge that I first discovered the story of the Green Stick.  What I  also learned of Muggeridge was his endeavours in the 1930s to report on Stalin's man made Famine which he described as  "“one of the most monstrous crimes in history, so terrible that people in the future will scarcely believe it ever happened.”.  It was an experience that haunted him for the rest of his life. One of my favourite extracts from the 1970s TV series Kung Fu, is the scene where two youths report to their master having been robbed. The lesson learned is that "We affirm the good in man through trust and deal with evil through strength". That we should not seek reward in striving for an ideal. but that trust can lead to love.  Our own experience was to discover the story which was to become know as 'Death...

Press Release.- Washington, DC – December  4, 2009 – Ethical Markets Media (USA and Brazil) and The Climate Prosperity Alliance today launched their Global Climate Prosperity Scoreboard® which tracks private investment in companies growing the green economy globally.  This new, never before reported number, showing $1,248,740,645,993.00 (over $1.248 trillion) in total investment since 2007, indicates how investors and entrepreneurs are leading governments in promoting sustainable growth.  The scoreboard totals investments in solar, wind, geothermal, ocean/hydro, energy efficiency and storage, and agriculture.  We purposefully omitted nuclear, "clean coal," carbon capture and sequestration, and biofuels.  We indicate which investments have been publically announced and committed by major companies for 2010 and beyond.

Global climate change has been our greatest market failure. Now it’s our greatest market opportunity.  Market mechanisms are enormously powerful tools to apply to such challenges as climate change. Mitigating greenhouse gas emissions worldwide will require a crash program to use energy more efficiently, and to use renewable energy sources.  Doing this can cut costs and drive competitiveness, spread the use of clean energy technologies that already are cost-competitive and available and develop next-generation technologies in virtually every sector of the economy.

The business model of the future rests on an alliance between economics and humanism. Social entrepreneurs and visionary business leaders are showing us how to do good