What difference do sustainability reports make to business strategy?

In a new Wiki Book (www.citizenrenaissance.com), authors Robert Phillips and Jules Peck explore the potential of a new Tripartite Contract between Business, Politics and Citizenship; a Contract built and conducted in the spirit of openness, transparency and real engagement; one designed to deliver the common good and safeguard the future of the planet.

Offsetting and corporate claims to be carbon neutral have been a distraction. The genuine leadership of companies as a force for good will entail working towards decarbonising business models and the framing of objectives in terms of zero carbon and carbon positive.

UNEP Launches Green Economy Initiative to Get the Global Markets Back to Work

The power to influence individuals' decisions is the power to change the world. Media has that power - it reaches more than 75% of the global population and the existence of an advertising industry demonstrates it can influence the decisions that we make. No government, no company, no supranational body has both reach and the ability to change our decisions. How can media help the world "accelerate out of trouble"?