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posted by Fraser  on November 6, 2008
Offsetting and corporate claims to be carbon neutral have been a distraction. The genuine leadership of companies as a force for good will entail working towards decarbonising business models and the framing of objectives in terms of zero carbon and carbon positive.
     

Issue(s): Climate Change , Tomorrow's Global Leaders , Why we need Force for Good companies , Sustainability

Region(s): North America , Central America , South America , Caribbean , West Europe , Africa , East Europe & Former Soviet Union , Middle East , South Asia , East Asia , Southeast Asia , Australia and South Pacific

Tag(s): 350ppm , carbn positive , carbon neutral , carbon positive , climate change , leadership
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posted by Admin  on May 27, 2008
How to spot, prevent and avoid greenwash for consumers, companies and agencies.
     

Tag(s): Advertising , Greenwash , Marketing

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