A brilliant commencement by Paul HawkenYou are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation… but not one peer-reviewed paper published in the last thirty years can refute that statement.Basically, the earth needs a new operating system, you are the programmers, and we need it within a few decades.

People around the world are embracing Green Capitalism because it is now possible to create a higher standard of living for every person and community throughout the world, by shifting from resource-wasting industrial development to resource saving industrialism. In the 21st Century, people, places, and organizations will literally “get richer by becoming greener,” earning more money by using fewer resources and reusing more.

For Unilever the business case for integrating sustainability into our brands is clear and persuasive.

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Global climate change has been our greatest market failure. Now it’s our greatest market opportunity.  Market mechanisms are enormously powerful tools to apply to such challenges as climate change. Mitigating greenhouse gas emissions worldwide will require a crash program to use energy more efficiently, and to use renewable energy sources.  Doing this can cut costs and drive competitiveness, spread the use of clean energy technologies that already are cost-competitive and available and develop next-generation technologies in virtually every sector of the economy.