Search results by "Marketing"

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posted by Admin  on June 20, 2011
Mark Goyder is the Founder Director Tomorrow’s Company, the business-led think and do tank, and co-author of the Family Business Stewardship report. In this article, first printed in the Raconteur supplement of The Times and in association with the Institute for Family Business, Mark discusses the role of stewardship as well as setting out the four major principles that underpin family business stewardship.
     

posted by Jules  on November 13, 2008
In a new Wiki Book (www.citizenrenaissance.com), authors Robert Phillips and Jules Peck explore the potential of a new Tripartite Contract between Business, Politics and Citizenship; a Contract built and conducted in the spirit of openness, transparency and real engagement; one designed to deliver the common good and safeguard the future of the planet.
     

posted by Fraser  on November 6, 2008
Offsetting and corporate claims to be carbon neutral have been a distraction. The genuine leadership of companies as a force for good will entail working towards decarbonising business models and the framing of objectives in terms of zero carbon and carbon positive.
     

posted by Aditi  on September 11, 2008
 Social Business and Social enterprise examples from around the world - Divine Chocolate.Bringing together cocoa farmers in Ghana to consumers in Europe and North America in an effort to promote healthy, sustainable, fair and value based enterprise, Divine is definitely a force for good.
     

posted by Admin  on July 24, 2008
John Drummond discusses what beliefs he thinks would drive a force for good company, arguing that that the beliefs of executives are often more important than the stated purpose of the companies that they work for.John Drummond is the Chief Executive of Corporate Culture, a communications and social marketing company that has been a finalist for small company of the year in the Business in the Community Awards for Excellence 2008 for the past two years.  He began life as a journalist before working for IBM in sales and marketing for seven years. He was formerly Group Communications Director of United Utilities.
     

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