The power to influence individuals' decisions is the power to change the world. Media has that power - it reaches more than 75% of the global population and the existence of an advertising industry demonstrates it can influence the decisions that we make. No government, no company, no supranational body has both reach and the ability to change our decisions. How can media help the world "accelerate out of trouble"?

 Social Business and Social enterprise examples from around the world - Divine Chocolate.Bringing together cocoa farmers in Ghana to consumers in Europe and North America in an effort to promote healthy, sustainable, fair and value based enterprise, Divine is definitely a force for good.

Something is happening to ownership. Does it matter?  I believe that it does. The way companies behave will shape the health of our society. It is likely – although not inevitable – that the way companies are owned will shape how they behave. Companies are unlikely to get far as a force for good if their owners don’t like the idea! That is why Tomorrow’s Company is exploring the question “What is happening to ownership?”. What do you think?

Developed in February 2002, Timberland has demonstrated a commitment to ensuring that its Code of Conduct is implemented across all its supply chain.

Date: April 2006 A set of global best-practices for responsible investment.