Marking the 20th Anniversary of SRI in the Rockies offers more than an opportunity to review the hard-won progress of investors to prove that socially responsible investing is viable and now clearly out-performs traditional mainstream investing.  Since the credit crises of 2008-2009, we can now assert with confidence that investing for long-term sustainability and taking ESG factors as material to asset valuation could have actually helped avert these crises.   We investors are now winning the paradigm battle and cite the evidence to show that the Efficient Market Hypothesis (EMH) is bunk and by the same token show that the Modern Portfolio Theory (MPT), the Capital Asset Pricing Model (CAPM) and, yes, even the sacred tenets of the "rational investor" and the Black-Scholes Merton Options Pricing Model all are part of history.

While companies and consumers are becoming more aware of their social responsibilities, South Africa still faces huge, un-met challenges. And although philanthropy plays a vital role in the development of communities, is not enough to bring an end to poverty. GreaterGood South Africa, through its SA Social Investment Exchange (SASIX), is pioneering new ways of giving people and communities access to the capital they need to lift themselves out of poverty.

Date: Autumn 2006Matthew Kiernan, of Innovest Strategic Value Advisors, debunks 5 key myths about socially responsible investment and explains trends that mean it will become increasingly important.