What difference do sustainability reports make to business strategy?

We manage what we measure (and report) - it's a truism, but no less valid for that.  We believe that the time is now right to ask whether we have been measuring the right things in the right way and communicating them appropriately to the right people.

Nestle’s 2008 report “Creating Shared Value” describes how, for a business to be successful in the long term, it has to create value not only for its shareholders but also for society. It is a fundamental part of Nestle’s business strategy, measured through behaviours and the GLOBE management information system.