John Drummond discusses what beliefs he thinks would drive a force for good company, arguing that that the beliefs of executives are often more important than the stated purpose of the companies that they work for.John Drummond is the Chief Executive of Corporate Culture, a communications and social marketing company that has been a finalist for small company of the year in the Business in the Community Awards for Excellence 2008 for the past two years.  He began life as a journalist before working for IBM in sales and marketing for seven years. He was formerly Group Communications Director of United Utilities.

This article contains the profiles and photos of the first group of the founding 'Force For Good' Pioneers. We will be announcing more in due course.

Developed in February 2002, Timberland has demonstrated a commitment to ensuring that its Code of Conduct is implemented across all its supply chain.

A supplier compliance programme that goes beyond audit exercises to improve working conditions into an approach where suppliers can manage issues themselves.

At a time when much of the world is facing freshwater stress and scarcity, the Coca-Cola Company's is aiming to become water neutral - to replace every drop of water used in its manufacturing processes.