This article contains the profiles and photos of the first group of the founding 'Force For Good' Pioneers. We will be announcing more in due course.

Ashoka is the global association of leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems.

Nestle’s 2008 report “Creating Shared Value” describes how, for a business to be successful in the long term, it has to create value not only for its shareholders but also for society. It is a fundamental part of Nestle’s business strategy, measured through behaviours and the GLOBE management information system.