Offsetting and corporate claims to be carbon neutral have been a distraction. The genuine leadership of companies as a force for good will entail working towards decarbonising business models and the framing of objectives in terms of zero carbon and carbon positive.

UNEP Launches Green Economy Initiative to Get the Global Markets Back to Work

John Drummond discusses what beliefs he thinks would drive a force for good company, arguing that that the beliefs of executives are often more important than the stated purpose of the companies that they work for.John Drummond is the Chief Executive of Corporate Culture, a communications and social marketing company that has been a finalist for small company of the year in the Business in the Community Awards for Excellence 2008 for the past two years.  He began life as a journalist before working for IBM in sales and marketing for seven years. He was formerly Group Communications Director of United Utilities.

This article contains the profiles and photos of the first group of the founding 'Force For Good' Pioneers. We will be announcing more in due course.

HSBC have written a set of guidelines that set standards for responsible/sustainable investment in five major sectors.