Search results by "Advertising"

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posted by Jules  on November 13, 2008
In a new Wiki Book (www.citizenrenaissance.com), authors Robert Phillips and Jules Peck explore the potential of a new Tripartite Contract between Business, Politics and Citizenship; a Contract built and conducted in the spirit of openness, transparency and real engagement; one designed to deliver the common good and safeguard the future of the planet.
     

posted by clare  on September 12, 2008
The power to influence individuals' decisions is the power to change the world. Media has that power - it reaches more than 75% of the global population and the existence of an advertising industry demonstrates it can influence the decisions that we make. No government, no company, no supranational body has both reach and the ability to change our decisions. How can media help the world "accelerate out of trouble"?
     

posted by Admin  on May 27, 2008
How to spot, prevent and avoid greenwash for consumers, companies and agencies.
     

posted by Admin  on July 15, 2008
We wanted to find the people who had created a positive impact for society or the planet in the normal course of their business. We wanted them to tell their stories. These are the force for good pioneers.
     

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