Philip Sadler CBE - the Senior Fellow of Tomorrow's Company - reviews the books that can provide detailed answers the central questions posed by www.forceforgood.com.  In this article he reviews Sumantra Goshal on Management: A force for good, a collection of works which helps to answer why companies need to become forces for good. Formerly philip was Chief Executive of Ashridge Business School for twenty years. He was also Senior Research Fellow for the recent inquiry - Tomorrow’s Global Company.

It has become imperative for business to demonstrate greater social participation and create value in the communities where they operate. But the growing availability of corporate capital for social development has not necessarily resulted in funds finding an effective home. Money often flows to the best-known development programmes or is directed through governments or aid agencies with their own development agendas. This leaves under-developed and under-resourced initiatives, working on the ground to effect change, without access to capital markets. And while corporate philanthropy plays a vital role in the development of communities, is not enough to lift people out of poverty and address South Africa’s historic imbalances. The SA Social Investment Exchange (SASIX) is an innovative platform providing a range of high-impact social investment opportunities from grants to financial investments in responsible initiatives that offer market-related financial returns. This, together...

We manage what we measure (and report) - it's a truism, but no less valid for that.  We believe that the time is now right to ask whether we have been measuring the right things in the right way and communicating them appropriately to the right people.

Tomorrow's Company have a long history of looking at how the financial services work as part of an overall system and where the weaknesses are, major publications include Tomorrow's Global Company (2007), Restoring Trust (2004) and Tomorrow's Owners (to be launched in October 2008).  We are in a strong position to help frame solutions to the current financial crisis, however not a think tank for knee jerk reactions, we are currently having healthy debate about what policies should be.  We are sharing some of this on forceforgood.com in the form of resources and blogs tagged with the issue 'global financial crisis'.  We aim not just to be transparent in our thoughts but to encourage comments from a forceforgood community.

This describes the Tomorrow’s Company call on company leaders, shareholders and government to put stewardship and responsible investment at the heart of every decision they make in response to the current financial crisis, at the launch of the report Tomorrow’s Owners: Stewardship of Tomorrow’s Company.