John Drummond discusses what beliefs he thinks would drive a force for good company, arguing that that the beliefs of executives are often more important than the stated purpose of the companies that they work for.John Drummond is the Chief Executive of Corporate Culture, a communications and social marketing company that has been a finalist for small company of the year in the Business in the Community Awards for Excellence 2008 for the past two years.  He began life as a journalist before working for IBM in sales and marketing for seven years. He was formerly Group Communications Director of United Utilities.

People around the world are embracing Green Capitalism because it is now possible to create a higher standard of living for every person and community throughout the world, by shifting from resource-wasting industrial development to resource saving industrialism. In the 21st Century, people, places, and organizations will literally “get richer by becoming greener,” earning more money by using fewer resources and reusing more.