Search results by "Marketing"

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posted by Jules  on November 13, 2008
In a new Wiki Book (www.citizenrenaissance.com), authors Robert Phillips and Jules Peck explore the potential of a new Tripartite Contract between Business, Politics and Citizenship; a Contract built and conducted in the spirit of openness, transparency and real engagement; one designed to deliver the common good and safeguard the future of the planet.
     

posted by Aditi  on September 11, 2008
 Social Business and Social enterprise examples from around the world - Divine Chocolate.Bringing together cocoa farmers in Ghana to consumers in Europe and North America in an effort to promote healthy, sustainable, fair and value based enterprise, Divine is definitely a force for good.
     

posted by Fraser  on November 6, 2008
Offsetting and corporate claims to be carbon neutral have been a distraction. The genuine leadership of companies as a force for good will entail working towards decarbonising business models and the framing of objectives in terms of zero carbon and carbon positive.
     

posted by Admin  on May 27, 2008
Nestle’s 2008 report “Creating Shared Value” describes how, for a business to be successful in the long term, it has to create value not only for its shareholders but also for society. It is a fundamental part of Nestle’s business strategy, measured through behaviours and the GLOBE management information system.
     

posted by Admin  on May 27, 2008
How to spot, prevent and avoid greenwash for consumers, companies and agencies.
     

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