The following eulogy was delivered by Paul Hawken at a memorial service honouring Ray Anderson held in Atlanta on August 11, 2011.

‘Learning from nature – the new agenda for business success: a Tomorrow’s Natural Business Conference’ This event will focus on how businesses can succeed in an increasingly challenging climate.  Businesses will learn from the resilience and sustainability of nature to survive unpredictability.  The day promises to be inspirational and exciting with keynote addresses, high quality panels and practical workshops.

People around the world are embracing Green Capitalism because it is now possible to create a higher standard of living for every person and community throughout the world, by shifting from resource-wasting industrial development to resource saving industrialism. In the 21st Century, people, places, and organizations will literally “get richer by becoming greener,” earning more money by using fewer resources and reusing more.

In response to the central questions posed on the forceforgood.com website, Philip Sadler CBE - the Senior Fellow of Tomorrow's Company - reviews the books that can provide detailed answers. Formerly philip was Chief Executive of Ashridge Business School for twenty years. He was also Senior Research Fellow for the recent inquiry - Tomorrow’s Global Company.