The business model of the future rests on an alliance between economics and humanism. Social entrepreneurs and visionary business leaders are showing us how to do good

This initiative promotes the growth and use of sustainable palm oil through co-operation within the supply chain and open dialogue with stakeholders.

In response to the central questions posed on the forceforgood.com website, Philip Sadler CBE - the Senior Fellow of Tomorrow's Company - reviews the books that can provide detailed answers. Formerly philip was Chief Executive of Ashridge Business School for twenty years. He was also Senior Research Fellow for the recent inquiry - Tomorrow’s Global Company.

 The 2007-2009 financial crisis was a perfect "black swan" event: unexpected, a rarity, with broad and deep impacts; and, with the benefit of hindsight, it was also retrospectively rationalised by many "experts". We got it all "sensationally" wrong: bankers (like myself), policy-makers, supervisors, auditors, research analysts, economists, civil society itself. And even as the crisis was unfolding, many initially did not consider its seriousness. We saw dangers of shocks, but underestimated the confluence and impact thereof.