Corporate leaders are challenged to step up to greater commitments on sustainability, and to ensure they have performance measures for behaviour directly linked to responsibility and trust if they are to succeed. With sustainability driving trust and innovation, companies are making it core to their strategies and activities, so having stand-alone CSR (corporate social responsibility) departments looks like a fast-declining trend. This is according to global reputation auditors Echo Research, in their latest report, "A World in Trust - Leadership and Corporate Responsibility" with the International Business Leaders Forum (IBLF).