What qualities will tomorrow's global business leader need to lead tomorrow’s global business.

A look ahead at what tomorrow's global companies will look like.

Because of their scale, power and influence, tomorrow’s global companies will have an important wider role as carriers of human values - for good or ill. If they fail to set high standards, others outside the company will find it easier to tolerate corruption, fraud and human rights violations. However, if they do act as role models, they will add value to the health of the societies in which they operate.

We believe in a strong market economy. The market economy has driven human progress and growth, lifting the living standards of many people. But the world is now undergoing a period of unprecedented change and it is becoming clear that the current frameworks in which the market operates are leading to unsustainable outcomes.

Tomorrow’s global company should expand its view of success and redefine it in terms of lasting positive impacts for business, society and the environment. Having redefined success, tomorrow’s global business leaders should stand firmly behind their convictions and use them as a basis for their business strategy and decision making. Internal processes, especially measurement and reporting and external communications with all stakeholders, need to be consistent with this view of success.