Examples from the Tomorrow's Global Company report of companies establishing and reinforcing their values.

Because of their scale, power and influence, tomorrow’s global companies will have an important wider role as carriers of human values - for good or ill. If they fail to set high standards, others outside the company will find it easier to tolerate corruption, fraud and human rights violations. However, if they do act as role models, they will add value to the health of the societies in which they operate.

Examples from the Tomorrow's Global Company report of companies reporting on their success and aligning their internal processes.

Tomorrow’s global company should expand its view of success and redefine it in terms of lasting positive impacts for business, society and the environment. Having redefined success, tomorrow’s global business leaders should stand firmly behind their convictions and use them as a basis for their business strategy and decision making. Internal processes, especially measurement and reporting and external communications with all stakeholders, need to be consistent with this view of success.

In spite of the success of the market in lifting millions of people in emerging countries out of poverty, we believe that the current frameworks in which it operates are leading to unsustainable outcomes. There is little point in having a vested interest in a global system that cannot endure. This would be a vested interest in failure. However, we believe that the market remains the most powerful proven means of stimulating innovation and achieving solutions that meet immediate consumer needs, although these solutions are not necessarily in line with long-term sustainability.