We believe in a strong market economy. The market economy has driven human progress and growth, lifting the living standards of many people. But the world is now undergoing a period of unprecedented change and it is becoming clear that the current frameworks in which the market operates are leading to unsustainable outcomes.

Examples from the Tomorrow's Global Company report of companies redefining success and winning support from their stakeholders.

Tomorrow's global company should expand its view of success and redefine it in terms of lasting positive impacts for business, society and the environment.

In spite of the success of the market in lifting millions of people in emerging countries out of poverty, we believe that the current frameworks in which it operates are leading to unsustainable outcomes. There is little point in having a vested interest in a global system that cannot endure. This would be a vested interest in failure. However, we believe that the market remains the most powerful proven means of stimulating innovation and achieving solutions that meet immediate consumer needs, although these solutions are not necessarily in line with long-term sustainability.