Examples of companies looking ahead.

Climate change is a problem all businesses have to face. It also presents a test for how they will use the power to create a sustainable future.

Tomorrow’s global company should expand its view of success and redefine it in terms of lasting positive impacts for business, society and the environment. Having redefined success, tomorrow’s global business leaders should stand firmly behind their convictions and use them as a basis for their business strategy and decision making. Internal processes, especially measurement and reporting and external communications with all stakeholders, need to be consistent with this view of success.

Examples from the Tomorrow's Global Company report of companies redefining success and winning support from their stakeholders.

In spite of the success of the market in lifting millions of people in emerging countries out of poverty, we believe that the current frameworks in which it operates are leading to unsustainable outcomes. There is little point in having a vested interest in a global system that cannot endure. This would be a vested interest in failure. However, we believe that the market remains the most powerful proven means of stimulating innovation and achieving solutions that meet immediate consumer needs, although these solutions are not necessarily in line with long-term sustainability.