A look ahead at what tomorrow's global companies will look like.

What qualities will tomorrow's global business leader need to lead tomorrow’s global business.

We believe in a strong market economy. The market economy has driven human progress and growth, lifting the living standards of many people. But the world is now undergoing a period of unprecedented change and it is becoming clear that the current frameworks in which the market operates are leading to unsustainable outcomes.

Examples of companies looking ahead.

In spite of the success of the market in lifting millions of people in emerging countries out of poverty, we believe that the current frameworks in which it operates are leading to unsustainable outcomes. There is little point in having a vested interest in a global system that cannot endure. This would be a vested interest in failure. However, we believe that the market remains the most powerful proven means of stimulating innovation and achieving solutions that meet immediate consumer needs, although these solutions are not necessarily in line with long-term sustainability.