Apart from money, what is it that motivates people at work? There is plenty of rhetoric about ethics and social responsibility, but does it really make a difference to people's performance at work, or their their loyalty? In 2001 the Ci Group (www.careerinnovation.com) conducted a large-scale global survey to answer these questions. This previously unpublished research illustrates the business benefits from being a force for good company, including: Motivational benefits of employee volunteering; Statistical evidence that ‘Ethical Reputation’ is a top driver of staff retention; The ethical motivation profile of industry sectors;  Links between career discussions and retention.

Companies are responding to global competition and economic volatility by seeking to be more responsive while lowering costs. This often involves down-sizing and out-sourcing: The very things that tend to destroy the trust of employees. At the same time, workers say they want more flexibility, yet this is often perceived by business as a threat to performance. Could there be a way to reconcile these two apparently opposing forces and transform the debate on flexible working and business performance? Workplace experts Career Innovation facilitated an 18-month ‘Agile Resourcing’ programme with some of the world's most respected employers: Boeing, BT, Marriott, Nokia, Pfizer, PwC, UBS and Oxfam. The resulting ‘Manifesto’ provides principles and examples to help create tomorrow's most agile workplaces. www.CiManifesto.com.