Mark Goyder discusses how changing trends in shareholder ownership will affect the decisions of executives and what this could mean for sustainable policies.  This article was published by Ethical Corporation in July. Mark Goyder is founder director of Tomorrow’s Company.  Mark holds a number of other positions, including British Airways Corporate Responsibility Board; BT Leadership Advisory Panel; Camelot Advisory Panel for Social Responsibility and Judge for Unipart group Mark in action awards. He was named Director of the month, June 2004, by Director Magazine and won the IMS Millenium award for best speaker.