Higher levels of trust in business are known to reduce costs and improve business performance. This paper proposes a framework to help organizations monitor the efficiency of their business practices for indicating trustworthiness to stakeholder groups. In Part I various trust indicators for customers are examined. Part II, contained in a separate document, examines trust indicators for investors. New trust concepts are introduced and a novel framework is proposed for classifying conditions that indicate trust (such as the presence of name-brand products, organizational transparency, and warranties). Examples are used to demonstrate various ways in which the framework can be applied to measure trust indicators for customers.