This discussion paper by Graham Hubbard of the University of Adelaide is part of a project being undertaken with Institute of Chartered Accountants in England and Wales (ICAEW) and Tomorrow’s Company on the impact that sustainability reporting frameworks have on their users.

On 29th April Mark Goyder, Founder Director of Tomorrow's Company, presented the awards at the Strategic Planning Society's 2009 'Strategic Value in Corporate Reporting Awards' and gave this owerpoint presentation.The subject of his speech was Sustainability in Annual Reporting and as the awards recognised the best narrative reporting Mark described the secret of storytelling; that being to describe a quest, an adventure, a journey with its protagonists, its milestones, its ups and downs and twists and turns. He said that sustainability is a crucial part of the landscape and that yesterday's societal concerns are today's customer concerns and tomorrow's shareholder returns.You can find a recording of Mark's speech to listen to along side this powerpoint presentation here.

Foreword to a soft launch of the project and a discussion paper authored by Graham Hubbard of Adelaide University on www.forceforgood.com and www.icaew.com  

Developments in New Reporting Models addresses recent calls for a new reporting model for business and forms part of the Information for Better Markets thought leadership programme of the Financial Reporting Faculty of The Institute of Chartered Accountants in England and Wales (ICAEW).