This diagram was developed by Corporate Culture to explain how CR evolves within a business. Disparate – disparate stage a business is conducting a random mix of activities with no clear strategy or link to the business Silos – this is the phase of CR where the business is working in silos, for example the HR team may be looking at the diversity of the business, someone in facilities management maybe looking at recycling for the building, there may be someone with overall responsibility for CR activities (possible at Board level) but there is no overriding strategy Cross-cutting – this is the phase where the business starts to join up activities and cross cut their CR activity into an overriding strategy which different parts of the business talking to each other. There may be a CR steering Group, CR strategy and will probably be a person or team co-ordinating activities Fully-integrated – this is the phase where the CR activity is fully integrated into the business and decisions...

This paper outlines a new generation of consumers, Generation C. Generation C demands more control of the products and services they buy than any other generation The term was originally coined by trendwatching.com An extract from Generation C. “In our new world, customers co-create products and services. For example, the Procter & Gamble Connect and Develop programme now produces more than 35% of the company’s innovations (P&G has launched more than 100 new products for which some aspect of development came from outside the company).Consumers can also create their own enterprises. Sony PlayStation2’s Noiseupthesuburbs.com invites the emerging generation of DIY music pioneers, from bedroom DJs to pirate radio and independent label founders, to make use of its music-making software.

In 2004 Tomorrow's company published a report on what robust  and responsible financial services would look like after comprehensive research and consultation with hundreds of proffessionals working in the city. Restoring Trust has been validated by the financial crisis of 2008 and is still a useful document to provide clear goals.  In many ways, the challenges facing today's policy makers is to get to the system which Restoring Trust sets out.

In 2007 Mercer and the UNEP Finance Initiative synthesised analyses into how Responsible Investment effects financial returns.  13 studies showed a positive correlation, 14 were neutral and 3 showed a negative correlation. The survey argues that there is enough evidence to show that, at least, responsible investment does not decrease financial returns but some of their biggest positive impacts coulw be long term and thus cannot be measured yet.

   “A lack of long-term stewardship by company heads and shareholders is at the heart of the current financial crisis, an influential think-tank says in a report published on Wednesday. Tomorrow’s Company, whose previous research has helped shape UK company law, urges the government to understand better the effects of the growing “casino economy”, where activities such as derivatives trading are often far removed from the real economy activity to which they theoretically relate. The report warns against the search for scapegoats for the current crisis and says that it is wrong to attack private equity, hedge funds and sovereign wealth funds for irresponsibility, noting that different shareholders perform different functions. However, it condemns the practice of borrowing shares for voting purposes and asks if investors need to toughen up their engagement to change company behaviour or divest holdings in companies with particular shortcomings. Mark Goyder, Tomorrow’s Company...