Higher levels of trust in business are known to reduce costs and improve business performance. This paper proposes a framework to help organizations monitor the efficiency of their business practices for indicating trustworthiness to stakeholder groups.  In Part I various trust indicators for customers are examined. Part II, contained in a separate document, examines trust indicators for investors.  New trust concepts are introduced and a novel framework is proposed for classifying conditions that indicate trust (such as the presence of name-brand products, organizational transparency, and warranties).  Examples are used to demonstrate various ways in which the framework can be applied to measure trust indicators for customers.

This paper introduces the Trust Enablement™ approach to corporate governance, as a natural and harmonizing counterbalance to prevailing risk management practices.Recent attempts to restore confidence in capital markets have been based largely on risk management practices that place greater emphasis on protecting organizations from further erosion of trust than on establishing higher levels of trust and confidence. Efforts focused on proactively building trust yield better results than recent risk management reactions to mistrust.  A complementary, offensive trust and confidence-building strategy is therefore proposed as more effective for reducing director and officer liability exposures and enhancing business value than a prevailing defensive, risk management strategy.Comparative examples of current governance practices and proposed initiatives when mapped to the Trust Enablement™ model reveal a deficiency in trust and confidence-building governance mechanisms.  Trust Enablement™,...

A parable that contrasts the leadership styles of two CEOs:  one operating in the old business paradigm; the other embracing the new business paradigm, in which success is inextricably tied to the success of business stakeholders.  It is based on a new, proactive business model that works better in the 21st century than the old-world, protectionist, risk management formula, because it turns business networks into aligned and consensual communities that get things done faster and better.  It balances traditional defensive, risk management practices with new, offensive, Trust Enablement approaches to business.

(Washington, February 9, 2009) – Over 50 of the world’s leading scientists, China experts, political and business leaders recommend immediate action to create a new, groundbreaking collaboration with China to address the urgent issue of climate change.  In a report released today by Asia Society’s Center on U.S.-China Relations and the Pew Center on Global Climate Change, these leading figures provide the Obama administration a new policy roadmap for immediate action with China.