The Navigator is a CR map and is a resource designed by Corporate Culture. It aims to be a simple map of the CR world, a world which is constantly changing. There are various stages to the map, integration, embedding, involving and performing. It is a useful tool for CR Managers who wish to review their CR strategy.

This paper outlines a new generation of consumers, Generation C. Generation C demands more control of the products and services they buy than any other generation The term was originally coined by trendwatching.com An extract from Generation C. “In our new world, customers co-create products and services. For example, the Procter & Gamble Connect and Develop programme now produces more than 35% of the company’s innovations (P&G has launched more than 100 new products for which some aspect of development came from outside the company).Consumers can also create their own enterprises. Sony PlayStation2’s Noiseupthesuburbs.com invites the emerging generation of DIY music pioneers, from bedroom DJs to pirate radio and independent label founders, to make use of its music-making software.